About Us

WHO WE ARE!

Jossy Luxury Shortlet is a premium accommodation business providing fully furnished, short-term rental apartments designed to meet the needs of business travelers, expatriates, tourists, and leisure seekers. Our services include modern, stylish living spaces with utilities, Wi-Fi, smart entertainment, cleaning, and concierge support, ensuring guests enjoy the comfort of home combined with hotel-like convenience. The target market spans corporate clients, international visitors, and domestic travelers seeking secure, flexible, and cost-effective accommodation in Nigeria.

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Executive Summary

Our value proposition lies in delivering luxury, affordability, and personalized guest experiences that stand out from conventional hotels. With a focus on privacy, convenience, and modern amenities, Jossy Luxury Shortlet offers guests unmatched comfort while reducing accommodation costs for longer stays. Strategically located in Abuja the nation’s capital and business hub and Edo State a growing cultural and tourism destination we are well positioned to serve high-demand markets with steady inflows of professionals, tourists, and event attendees. Financial projections indicate strong growth potential, with occupancy rates expected to average 70%, driving consistent revenue streams. Operating costs will be managed through lean staffing and outsourced services, ensuring profitability within the first year. Funding requirements, where applicable, will support property expansion, advanced furnishing, and marketing campaigns to scale operations sustainably.

Jossy Luxury Shortlet is a privately owned hospitality business operating under full registration with the Corporate Affairs Commission (CAC) in Nigeria. The company is structured as a limited liability entity, ensuring legal protection, operational transparency, and flexibility for future expansion.

Our vision is to become Nigeria’s most trusted brand in luxury short-term accommodation, blending comfort, affordability, and hospitality excellence. Our mission is to provide guests with a secure, modern, and homely alternative to hotels while promoting convenience and exceptional service. Core values include integrity, customer-centricity, innovation, professionalism, and sustainability.

Business Objective

  1. Short-term:

    Achieve 70% occupancy rate in the first year and establish brand awareness in Abuja and Edo State.

  2. Medium-term:

    Expand the portfolio to 15 premium units across major Nigerian cities within 3–5 years.

  3. Long-term:

    Emerge as a nationwide leader in the shortlet industry and explore franchising opportunities.

Legal and Regulatory Considerations

The business operates in compliance with Nigerian hospitality regulations, including property
leasing laws, tax obligations, and necessary permits. We will ensure adherence to zoning
requirements and obtain relevant local authority licenses to operate short-term
accommodations legally and sustainably.

Market Analysis

The short-term rental and hospitality market has grown significantly in recent years, shaped by shifting consumer preferences and digital booking platforms. Globally, platforms like Airbnb and Booking.com have transformed accommodation by offering flexibility, affordability, and a homely alternative to traditional hotels. Regionally, Africa’s hospitality market is witnessing expansion due to increased foreign investments, diaspora visits, and intra-African tourism. In Nigeria, demand for short-term rentals is rising in urban centers such as Abuja and Benin City (Edo State). These cities attract government officials, corporate workers, expatriates, and tourists, creating strong demand for modern and secure accommodations. Growth drivers include business travel, tourism, relocation, the rise of digital nomads, and medical visitors seeking affordable yet comfortable stays near treatment centers.

Jossy Luxury Shortlet will primarily serve:

  1. Business travelers needing flexible stays near commercial hubs.
  2. Tourists and leisure seekers looking for affordable luxury.
  3. Medical visitors seeking short-term housing during treatment periods.
  4. Digital nomads and expatriates requiring reliable internet and homely setups.

These segments demand comfort, affordability, and convenience. Their spending patterns vary: business travelers prioritize proximity and premium service, tourists seek value-for-money leisure options, and digital nomads emphasize connectivity and affordability for extended stays.

Jossy Luxury Shortlet is positioned to cater to these needs by offering furnished, tech-enabled apartments with personalized services.

Nigeria’s shortlet sector is competitive, with players such as Airbnb, Booking.com hosts, hotels, and serviced apartments. Hotels offer standardized services but are often costly and less personal. Serviced apartments provide convenience but lack the affordability and flexibility of shortlets.

Strengths

  • Prime locations in Abuja and Edo State
  • Modern, fully furnished apartments
  • Affordable luxury

Weaknesses

  • Relatively new entrant with limited brand recognition

Opportunities

  • Growing middle-class population
  • Rise of digital nomads
  • Increasing preference for private accommodations over hotels

Threats

  • Regulatory uncertainty
  • Economic instability
  • Competition from established global platforms
  • 1 Six-Bedroom Duplex (En-Suite): Premium group accommodation for large families, business delegations, or event attendees.
  • 1 Three-Bedroom Duplex (En-Suite): Mid-to-premium housing suitable for families and corporate stays.
  • 3 One-Bedroom Apartments: Ideal for business travelers, couples, or digital nomads requiring privacy and comfort.
  • 3 Self-Contained En-Suites: Budget-friendly units targeting medical visitors, students, or solo travelers seeking affordability with modern conveniences.
  • 1 Three-Bedroom Flat (En-Suite): Spacious setup for families or group travelers, offering homely living with luxury touches.
  • 1 Two-Bedroom Flat (En-Suite): Flexible accommodation for professionals or small families.

Facilities & Amenities

All units are fully furnished and equipped with modern furniture, air conditioning, smart TVs, reliable Wi-Fi, and 24/7 power backup solutions. Security features such as gated compounds, CCTV surveillance, and secure locks enhance guest safety.

Additional Services

  • Concierge support
  • Catering on request
  • Laundry services
  • Airport pickups
  • Guided tours

This portfolio allows Jossy Luxury Shortlet to serve multiple market segments simultaneously, creating pricing flexibility and maximizing occupancy year-round.

Property Management

Efficient property management is central to sustaining high occupancy rates and ensuring guest satisfaction. A proactive maintenance schedule will cover routine inspections of plumbing, electrical systems, and appliances, reducing downtime and unexpected expenses.

Maintenance & Turnover

  • Routine inspections and preventive maintenance
  • Dedicated cleaning team for full sanitization and restocking between stays
  • Quick response systems to address minor issues within 24 hours

Technology & Operations

  • Smart locks for keyless entry and secure access
  • Property Management System (PMS) to automate booking confirmations, track occupancy, handle payments, and manage guest communications

Together, these practices and systems ensure seamless operations, enhanced guest trust, and repeat business.

The staffing model at Jossy Luxury Shortlet is designed to balance operational efficiency with high service quality. A hybrid approach is adopted, combining in-house staff for core functions and outsourcing for specialized services, ensuring cost-effectiveness while maintaining excellence.

Core Roles

  • Property Manager

    Oversees day-to-day operations, supervises staff, coordinates vendor relationships, and manages finances.

  • Housekeepers / Cleaners

    Responsible for room cleaning, sanitation, and preparing units for new guests.

  • Customer Service Representatives

    Manage guest inquiries, bookings, check-ins, and handle complaints with professionalism.

  • Marketing & IT Staff

    Maintain online presence, run social media campaigns, and ensure website and booking system efficiency.

  • Laundry Staff / Service

    Ensure timely washing, ironing, and delivery of linens, towels, and guest laundry requests. While much of this can be outsourced to local laundromats, in-house staff coordinate quality checks.

  • Catering Staff / Service

    Available on request to provide in-house meal services, from local cuisine to continental dishes. This service will mostly be outsourced to trusted food vendors, with a dedicated coordinator ensuring timely delivery and consistent quality.

By integrating catering and laundry services into the staffing model, Jossy Luxury Shortlet not only enhances guest satisfaction but also creates additional revenue opportunities. These services appeal to long-stay guests, business travelers, and families who value convenience and personalization.

Supplier & Partner Relationships

Strong supplier and partner relationships are critical for smooth operations. Utilities providers ensure uninterrupted power, water, and internet connectivity. Laundry services and local vendors supply linens, toiletries, and consumables at negotiated rates. Partnerships with catering and transportation providers allow us to offer value-added services like in-room dining and airport pickups.

Distribution Channels

In terms of distribution, Jossy Luxury Shortlet leverages global booking platforms to maximize visibility and attract international clients, while maintaining direct booking channels to reduce third-party commissions.

  • Airbnb
  • Booking.com
  • Expedia
  • Direct bookings via our website and social media platforms

By blending local partnerships with global exposure, we ensure strong occupancy rates and sustainable growth.

Jossy Luxury Shortlet recognizes that long-term competitiveness depends on building not just a profitable model, but also a sustainable and future-ready business.

7.1 Eco-Friendly Practices

A central pillar of sustainability is operational responsibility. All properties — particularly the estate-based six-bedroom and three-bedroom duplexes — will adopt energy-efficient systems, such as LED lighting, inverter-backed power supply, and water-conservation mechanisms. Waste management protocols will be enforced, including partnerships with local recycling vendors. These initiatives not only reduce operational costs but also position the brand as eco-conscious, appealing to environmentally aware guests and corporate clients.

  • LED and energy-efficient lighting
  • Inverter-backed power supply for reduced generator use
  • Water conservation measures (low-flow fixtures, leak detection)
  • Formal waste-management and recycling partnerships

7.2 Plans for Expansion

The estate-based duplexes provide a strong foundation for premium positioning, catering to families, delegations, and corporate bookings within secure environments. Over the next three to five years, Jossy Luxury Shortlet will expand its portfolio to other Nigerian urban centers such as Lagos, Ebonyi, and Port Harcourt, leveraging franchising opportunities and strategic partnerships with real estate developers. The aim is to replicate the estate-based model, ensuring safety, exclusivity, and consistency in service quality across all locations.

  • Target markets: Lagos, Ebonyi, Port Harcourt
  • Growth model: franchising & developer partnerships
  • Focus: safety, exclusivity & consistent service standards

7.3 Technology Adoption

To stay ahead in a competitive market, the business will integrate advanced technology into operations. Smart property systems such as digital locks, automated booking platforms, and IoT-enabled monitoring will streamline management. AI-based pricing tools will optimize occupancy by adjusting rates in real time according to demand trends, competition, and seasonality. These innovations will improve efficiency, reduce human error, and maximize profitability.

  • Digital locks and smart access control
  • Automated booking & property management platforms
  • IoT monitoring for utilities and preventive maintenance
  • AI-driven revenue/pricing optimization

7.4 Long-Term Vision

The ultimate vision is to establish Jossy Luxury Shortlet as the leading short-term accommodation brand in Nigeria, synonymous with reliability, luxury, and affordability. By combining eco-friendly practices, secure estate-based premium offerings, scalable expansion models, and cutting-edge technology, the business will build a reputation that rivals global hospitality brands. Beyond Nigeria, regional expansion into West African markets remains a long-term goal, supported by partnerships and franchising models.

Jossy Luxury Shortlet will exploit gaps by combining hotel-like quality with affordability, emphasizing security, personalized guest services, and digital booking ease. Many existing providers lack consistency in service delivery and guest experience, a gap that Jossy Luxury Shortlet will bridge with professional management and a guest-first approach.

Jossy Luxury Shortlet focuses on providing modern, fully furnished apartments designed to combine the comfort of home with the premium feel of a hotel. The business model prioritizes versatility, offering property types ranging from one- and two-bedroom apartments to upscale condominiums and vacation-style rentals. Each unit is strategically located in high-demand areas of Abuja and Edo State, ensuring easy access to business districts, airports, hospitals, and leisure attractions.

Our service offerings extend beyond accommodation. Every unit is equipped with stylish furniture, reliable Wi-Fi, smart televisions, air conditioning, and uninterrupted utilities. To enhance guest experience, services such as concierge support, airport pick-up, and housekeeping are included, while additional packages like laundry, chauffeur-driven transport, catering, and guided tours are available upon request. This hybrid model ensures that Jossy Luxury Shortlet appeals to diverse customer needs from business executives requiring convenience to families seeking a stress-free leisure stay.

The revenue structure is built on a flexible pricing system designed to maximize occupancy and profitability.

  1. Daily Rates: Targeted at tourists, medical visitors, and short-stay business travelers.
  2. Weekly Rates: Designed for professionals on mid-term assignments or families seeking temporary accommodation.
  3. Monthly Rates: Aimed at digital nomads, expatriates, and relocating families requiring long-term stays at discounted rates compared to hotels.

Beyond accommodation, additional revenue streams will come from premium services such as:

  • Professional cleaning
  • Chauffeur services
  • In-apartment catering
  • Tour packages

Seasonal pricing will further optimize revenue: peak seasons such as holidays, festivals, and conference periods will see modest price increases, while off-peak discounts will maintain competitive occupancy rates. This multi-layered revenue approach ensures steady cash flow and resilience to demand fluctuations.

Jossy Luxury Shortlet stands out by offering a value proposition rooted in comfort, affordability, and personalization. Unlike hotels, which are often rigid and expensive, our shortlets provide guests with the privacy of a home while maintaining the luxury of a serviced apartment. Guests enjoy spacious living areas, fully functional kitchens, and flexible pricing — making our offering ideal for both short and extended stays.

What Makes Us Different

Differentiation from competitors lies in the strategic combination of affordability and premium service. While many shortlet providers in Nigeria focus on either budget or luxury, Jossy Luxury Shortlet bridges the gap by offering affordable luxury with consistent quality across all units.

  • Security & Convenience: Properties in safe neighborhoods with 24/7 support.
  • Smart Tech Integration: Smart locks, digital booking systems, and responsive customer service.
  • Home Comforts: Spacious living areas and fully equipped kitchens for extended stays.
  • Flexible Pricing: Competitive rates for both short and long-term visits.

Ultimately, Jossy Luxury Shortlet provides a hybrid alternative: the personalization and cost-effectiveness of short-term rentals blended with the reliability and amenities of hotels. This makes it an attractive option for business travelers, families, and leisure seekers who demand flexibility, comfort, and value for money.

Jossy Luxury Shortlet operates strategically in Abuja, the political and administrative capital of Nigeria, and Edo State, a hub of cultural tourism and economic activity. Abuja offers a strong base of corporate travelers, expatriates, government officials, and tourists, while Edo State benefits from its vibrant cultural festivals, historical sites, and growing business community. Both locations provide high inflows of short-term visitors, ensuring consistent demand.

Accessibility is a key advantage: our properties are situated close to major roads, airports, and business districts, making them convenient for both domestic and international guests.

Currently, the business operates a portfolio of 10 premium units comprising one-bedroom and two-bedroom apartments, with expansion plans to include vacation-style rentals. All units are fully furnished with modern amenities, high-speed Wi-Fi, and uninterrupted utilities, offering guests both comfort and reliability.

Jossy Luxury Shortlet operates a diversified portfolio of premium and mid-market units located in Abuja and Edo State, Nigeria. These cities were strategically chosen for their unique advantages:

  • Abuja: As Nigeria’s capital, Abuja is a hub for business travelers, diplomats, and government officials, ensuring consistent short-term rental demand. Its thriving real estate and hospitality industry supports strong pricing power.
  • Edo State: Known for cultural heritage, festivals, and growing tourism, Edo attracts domestic and international visitors seeking affordable yet quality accommodation.

6.1 Branding and Positioning

The success of Jossy Luxury Shortlet depends heavily on building a recognizable and trustworthy brand. The business name conveys exclusivity and comfort, aligning with the promise of premium yet affordable living spaces. Brand identity will include a modern logo, consistent design themes across platforms, and professional photography showcasing the luxury features of each unit.

Online presence is central to brand development. A dedicated website will serve as the digital storefront, featuring high-quality visuals, virtual tours, and simple booking functionality. Social media profiles on Instagram, TikTok, and Facebook will highlight guest experiences, promotions, and lifestyle content, reinforcing the brand as both aspirational and accessible.

Positioning will be premium–mid-market, catering to business travelers, digital nomads, and leisure guests who demand more comfort than budget rentals but at lower prices than hotels. This balance ensures a wide customer base while maintaining a reputation for quality.

6.2 Marketing Channels

Jossy Luxury Shortlet will adopt a multi-channel marketing strategy to maximize visibility and bookings:

  • Online Platforms: Properties will be listed on global shortlet and travel platforms such as Airbnb, Booking.com, Agoda, and Expedia to leverage their international reach.
  • Direct Website Bookings: A secure, user-friendly website will allow guests to book directly, reducing reliance on third-party commissions and enabling loyalty incentives.
  • Social Media Campaigns: Instagram and TikTok will showcase apartments through reels, guest testimonials, and influencer collaborations. Facebook ads will target regional audiences.
  • SEO & Google Ads: Investment in search engine optimization will ensure visibility for local searches (e.g., “shortlet in Abuja”, “short-term apartments in Benin City”). Google Ads will target business travelers and tourists during peak travel seasons.

By diversifying marketing channels, the business ensures both local visibility and global exposure, driving consistent demand.

6.3 Sales Strategy

The sales process is designed to be seamless, ensuring guests enjoy convenience from booking to checkout. Key elements include:

  • Simple booking flow with instant confirmations.
  • Flexible payment options and responsive customer support.
  • Automated emails and SMS reminders to enhance communication and reduce cancellations.

To encourage repeat customers, loyalty programs will offer discounts or complimentary services for guests who book multiple stays. Partnerships with corporate clients—NGOs, companies, and government agencies—will provide steady demand for short-term staff housing, creating reliable revenue streams and reducing seasonal reliance.

Upselling: Guests will be offered add-ons such as airport transfers, housekeeping upgrades, or local tour packages during booking or check-in. These upsells increase revenue per guest and enhance the overall guest experience.

6.4 Customer Retention

Retaining customers is as important as acquiring them. Jossy Luxury Shortlet will implement a structured feedback system that encourages guests to leave reviews on booking platforms and the company website. Positive reviews enhance credibility, while constructive feedback drives service improvements.

Returning guests will receive exclusive discounts or complimentary services (for example, free airport pickup) to encourage loyalty. A referral program will reward guests who recommend Jossy Luxury Shortlet, generating organic word-of-mouth growth.

Regular communication via email newsletters and social media will keep past guests engaged with promotions, travel tips, and new property launches—creating a sense of community and keeping Jossy Luxury Shortlet top-of-mind for future stays.

Copyright © 2025 Developed by Steve Ubanghga.